For a long time now, Google has been utilizing the mobile-friendliness of a website as a strategy for choosing how site pages rank in their search results.
Pages that looked great, whether the client was visiting it on a desktop PC, tablet, laptop or cell phone, started to rank higher in the web results.
What started as an insignificant “ranking factor” is being given an expanding means of weight – now. Hotels and restaurants with websites that work impeccably over various devices are positioning higher in Google. Amid 2016, 50% of online travel bookings were made on smartphones or tablets, anticipated that would increase to 70% by 2019.
While travel portal development solutions, not streamlined for cell phones, are pushing imminent visitors away, your mobile-friendly website works better and Google will give you a bigger bit of the pie.
Google is assisting organizations serving mobile clients
Many hotel and travel advertisers hurried to enhance their site to be mobile-friendly after the underlying algorithm update. At the point when a bigger lift was given to those making Google upbeat, early adopters received the benefits, getting a substantially bigger part of search activity for clients on mobile devices.
Last quarter of 2016 was a distinct advantage, as Google presented “mobile-first indexing”; paying little heed to what device the client is on, mobile-friendly websites started things out.
So while your travel website may look great on a desktop PC, in the event that it looks awful on mobile, it’s possible that Google won’t list it on page one (or two or three).
Responsive web design
Responsive web design permits web pages to be seen as per the device your client is browsing your website on, regardless of whether it’s desktop, mobile, laptop, tablet, and considerably bigger screens.
This guarantees all clients have a similarly charming experience of your website and are much more prone to make a booking.
Transform before it’s past the point of no return
Tablets and smartphones are quickly turning into the favorite gadgets for travel bookings. Hoteliers and travel agents put the colossal measure of exertion into the visitor experience. So, if you don’t have a mobile-friendly website, there are chances that you might lose some of your potential customers.